Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…
I am guilty of it – most small business owners are – too many ideas – not enough time! Especially when it comes to marketing. There are so many ways to market your business – especially online – and there are so many people telling how you their idea is the best. My inbox is…
Stop Trying to Please Everyone in Business “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.” Herbert B. Swope, American Journalist As a business you cannot please everyone. Not everyone will not like what you do, not everyone wants or needs…
While the Christmas countdown is on for those looking forward to gift giving and holidays, for business now is the time to take advantage of the season as well as preparing for the year ahead. We are either flat out working ‘in the business’ to fill Christmas orders and make money while the sun shines…