rear view mirror

Market Research

Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…

cricket cooler combines stumps with a cooler

Combine – Two Products to Create a New One

Some smart business ideas come from combining two things. The ‘cricket cooler’ is a summer invention that combines the need for cool drinks with cricket stumps. The founders from Adelaide, Leigh Warren and Adam Dubrich, created the cricket cooler after suffering the pain of many Australians – dragging all their stuff from the car to…