The empowered buyer

Marketing

Buyers are changing in every industry.  Armed with extensive and easily available information, buyers are spending more time researching and using a broader range of sources than ever before. Buyers today believe they have infinite choice and infinite power and they’re not afraid to use it! The era of the ’empowered buyer’ is characterised by:…

How observant are you

Customer Clues

Sales

One of my clients confessed this week about the clock in her clinic.  It is missing the number 11. But why? To the casual observer, one may not notice, but to the people who are anxious and / or have attention to detail, it could be of the first things they notice… and it is…