How to price your artwork

Do not Apologise for your Price

Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely.  A particular piece caught the eye of my friend.  She had been looking for an artwork for one of her walls. This…

Unique Selling Proposition

I’ve said it many times – the most important key to success is you – and the second most important is your USP (Unique Selling Proposition). Just as you should celebrate how you are different to everyone else, your brand should be recognised as being different from your competitors. And it’s not just once -…

USP in small business

Seven Ideas from Small Business Big Marketing

Seven Ideas from Small Business Big Marketing There were many interesting, some conflicting,  views at the Small Business Big Marketing Presentations on Thursday.   I’ve summarised some of the quotes and views on how to make your business different.  Here I have given my take on what the messages were for small business. 1.  “Be Yourself…

Are there new business ideas

Can You Have a New Small Business Idea?

Are there new business ideas anymore or just interpretations of old ones? #Dr Ken Cato of Cato Brand Partners at the #Small Business Big Marketing presentation yesterday claimed that for business ideas “uniqueness is dead”.  And if there are ground-breaking ideas – it becomes quickly known and copied by others.  Just as I have copied…

More pie

There’s enough pie for everyone

Skimming through my inbox today I almost had one of those ‘oh no’ – (in fact it was a little more graphic than that!) Announced in the on-line publication #Start-Up Smart were two new business courses – I felt sick. Established companies, clever names, fancy pages, great mentors. In terms of product and marketing I…

Bicycle stores and cafes

Customer Experience

Let’s face it most consumers in developed countries have what they want – food water and shelter are covered! In this world where most of our needs are met and there are a multitude of options in how to spend our disposable dollar the challenge for business is substantial. Do we need the latest bicycle?…