So what is Pinterest about? Pinterest has been around for a while yet many people do not currently use it for their business. If you have thought about getting ‘ your business on board’ Pinterest – here are some basic tools to get you started. What is Pinterest? Pinterest is a site about visual discovery. …
Personality Profiling for Networking There are many different ways to assess the personality types of your potential customers / leads / networks. At some stage most of us have taken some sort of personality assessment. The most common formal tools are #DISC and #Myers Briggs, but you know Marie Claire and Cleo can’t be that…
Ok so it’s dinner time and the phone rings – guaranteed it will be someone trying to sell you something. Nine times out of ten that is something you don’t want, but sometimes they have called just at the right time. You need what they have. Before you dismiss the idea of using telemarketing in…
Pastries from a pink box taste better than from any other coloured box! Why is colour so important in business? Because it has a influence on buyer behaviour. The late colour researcher Cartlon Wagner found out some very interesting things about the use of colour to influence buyer behaviour. Colour can tempt and discriminate simultaneously. A…
Here’s a great article from Caroline of Blackmouse Design on what you need to consider when building a website. Article on starting your website
A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers. Branding reflects everything you want your business to say about you. If you’ve got your USP, have a clear understanding of your target market…