Will Telemarketing Work for You?

Ok so it’s dinner time and the phone rings – guaranteed it will be someone trying to sell you something.  Nine times out of ten that is something you don’t want, but sometimes they have called just at the right time.  You need what they have. Before you dismiss the idea of using telemarketing in…

Colour in buyer behaviour

Pastries from a Pink Box

Pastries from a pink box taste better than from any other coloured box!  Why is colour so important in business? Because it has a influence on buyer behaviour. The late colour researcher Cartlon Wagner found out some very interesting things about the use of colour to influence buyer behaviour. Colour can tempt and discriminate simultaneously. A…

business branding

Developing a Brand Toolkit

A good business is more than a good idea, and goes beyond a great product or service, a successful business creates a brand, fulfilling the promise between you and your customers.  Branding reflects everything you want your business to say about you.  If you’ve got your USP, have a clear understanding of your target market…

Dali chupa chubs logo

Developing a Logo

I discovered something interesting about the logo of Chupa Chups in an article in Virgin Magazine yesterday so I decided to investigate further.  Did you know… The lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,”…