Power of Why

The Power of Why

The Power of Why Some of the transactions we have are seamless. We sell to someone without it feeling like we are selling, we buy from someone without any doubts or second guesses. We’ve made up our mind before the final closure of the sale. It’s because we are in-tune with the brand we are…

Ethical fashion trend

Fashion and Food Miles

Want do Fashion and Food have in common?  Well more than you think! With greater awareness of how your clothes are made – fashion, thankfully – seems to be going the same way as food – that is customers want to know about the supply chain. 10 years ago I made a pledge to buy…

how to write a media release

How to Write a Media Release

Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…

deciding on how to buy a dishwasher

Why will your customers choose you?

I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…

starting pinterest for small business

Getting Started on Pinterest

So what is Pinterest about? Pinterest has been around for a while yet many people do not currently use it for their business.  If you have thought about getting ‘ your business on board’ Pinterest – here are some basic tools to get you started. What is Pinterest? Pinterest is a site about visual discovery. …

Using personality profiling to improve networking

Personality Profiling for Networking

Personality Profiling for Networking There are many different ways to assess the personality types of  your potential customers / leads / networks.  At some stage most of us have taken some sort of personality assessment.  The most common formal tools are #DISC and #Myers Briggs, but you know Marie Claire and Cleo can’t be that…