One of my clients (Anna from #The Big Freeze), is currently seeking partners for her event to be held next June (an amazing winter festival for families who want to experience snow). Many businesses get approached to sponsor events, activities, teams or charities. I have been on the giving and receiving end of event management partnerships. I…
In 1999 in his book The Dream Society, futurist #Rolf Jensen predicted a business world in 2020 which will have shifted from a need driven focus to a story-driven connection with consumers. Is he right? The scenario he paints in 1999 is one where ‘we are in the twilight of a society based on data.…
The Power of Why Some of the transactions we have are seamless. We sell to someone without it feeling like we are selling, we buy from someone without any doubts or second guesses. We’ve made up our mind before the final closure of the sale. It’s because we are in-tune with the brand we are…
Want do Fashion and Food have in common? Well more than you think! With greater awareness of how your clothes are made – fashion, thankfully – seems to be going the same way as food – that is customers want to know about the supply chain. 10 years ago I made a pledge to buy…
Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…
I had to make a big purchase decision recently – a dishwasher. After 12 great years ours had broken down and let’s face it – life is not so great without a dishwasher – and the 9 and 12 year olds weren’t that efficient! Like me, people are increasingly turning to online reviews and social…