Leap Years were started by Julius Caesar

Leap Year Ideas

Ok – so you have an extra day this year – what are you going to do with it?!  Coming only once every four years, Leap Day, February 29, is a great opportunity for small-business owners to do something special for customers, suppliers, or even your favourite charities. Some things you might not know about Leap Years: Leap…

bread crumbs can help SEO

5 steps to reviewing your SEO

We all know that as an integral part of your marketing effort, your SEO (Search Engine Optimisation) strategy, needs to be reviewed regularly to ensure your customers are able to find you. Unfortunately for small business, social enterprise (or anyone for that matter!) there is no magic bullet to guarantee your web site will appear on the first page…

google yourself and your business

How to clean up your on-line footprint

The one thing you can do over the holidays is google yourself.  Yep type in your name and see what pops up.  Is it your Facebook page?  An old job? A Youtube clip?  Now google your business name – are you on the top of the list? As the owner of a small business your personal…

promotional products that work

Promotional Products – Do They work?

Have you considered using promotional products as a marketing strategy for your business? I have come across a lot of promotional products in my time. Lugging home wads of paper and products from conferences, presentations and breakfast. Some of them go straight to the recycling bin, others gater dust in far off cupboards. Some are clever,…

event sponsorship

Event Partnership Guidelines

One of my clients (Anna from #The Big Freeze), is currently seeking partners for her event to be held next June (an amazing winter festival for families who want to experience snow). Many businesses get approached to sponsor events, activities, teams or charities.  I have been on the giving and receiving end of event management partnerships. I…