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Market Research

Market Research There are two schools of thought when it comes to the value of market research for business: “Running a company on market research is like driving while looking in the rear view mirror” “Running a company without market research is like driving with your eyes closed” I think the truth lies somewhere in…

Too Many Ideas Not Enough Time

I am guilty of it – most small business owners are – too many ideas – not enough time! Especially when it comes to marketing. There are so many ways to market your business – especially online – and there are so many people telling how you their idea is the best. My inbox is…

The empowered buyer

Buyers are changing in every industry.  Armed with extensive and easily available information, buyers are spending more time researching and using a broader range of sources than ever before. Buyers today believe they have infinite choice and infinite power and they’re not afraid to use it! The era of the ’empowered buyer’ is characterised by:…

Is the greeting card dead?

Ok so it’s a long way from Christmas (unless you are in retail!) but how many of you are planning to send Christmas / Season’s Greetings cards / e-cards to your customers this year? As a small business operator – seasonal cards are a great idea – but only if it’s part of your communication…

Facebook for Business

Facebook right now After the craze of the #Chewbacka video on Facebook, I tuned into a webinar last week on the best way to use Facebook to achieve ‘reach’ through engagement.  Facebook is a ever changing beast and just when we think we have it right – something changes.  There are around 100K weights in…

Small Business Video

How to use video to engage customers

I keep running into statistics that show the positive impact of video for small business being able to improve their marketing efforts through better customer engagement and recall.  Using the functions of your smart phone and the youtube platform, video can be a great way of building your authenticity with customers. Here is what I…