The Top 5 Social Media Sites for Small Business

Top 5 Social Media Sites for Small Business 1. YouTube If you’re an expert in any niche, you have something to teach, and video is the perfect medium to use! With over a billion users and a preferred SEO site for Google, YouTube is the hub of online video marketing Where engagement is concerned, nothing performs better…

How to price your artwork

Do not Apologise for your Price

Don’t apologise for your price! A friend and I met for lunch yesterday and had some time beforehand to peruse the bespoke shops and an art gallery. In the Gallery, the artworks were lovely.  A particular piece caught the eye of my friend.  She had been looking for an artwork for one of her walls. This…

The Barefoot Investor for Families

This is a great piece of marketing from Scott Pape! Cleverly written and very enticing for fans of his. You get a discount on his new book The Barefoot Investor for Families – yay!  But he also adds a guilt trip – you are also encouraged to buy three copies at the discounted price so…

The 80/20 Rule for Marketing

Kick start your small business marketing plan with the 80/20 rule., Marketing begins – not with ideas – but with data! Did you know that in general terms, 80% of your revenue comes from 20% of your loyal customers and their networks? The old 80/20 rule or Pareto Principle was created in 1906 by economist…

9 Marketing Tricks

9 Marketing tricks from retailers – to be aware of – or to copy! Retailers are smart. They have done their research and know our weaknesses. They know how to make us use more and spend more. You can use these tactics in your own small business – or be sure to be aware of…