The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.

starting pinterest for small business

Getting Started on Pinterest

So what is Pinterest about? Pinterest has been around for a while yet many people do not currently use it for their business.  If you have thought about getting ‘ your business on board’ Pinterest – here are some basic tools to get you started. What is Pinterest? Pinterest is a site about visual discovery. …

business ideas at 3am

Planning for 2015

Planning for 2015 During this crazy time of year, when as product businesses we are taking advantage of Christmas or service businesses trying to finalise business before Christmas, few of us will take the tome to plan for 2015. Working IN your business is critical at this time of year – but so is working…

how to use hashtags for posts in small business

#Hashtags

What is a #hashtag? If you think #hashtags, are for pressing at the end of a message you may need to read on as hashtags have invaded the social media world in a major way. The new definition of hashtag is now hash·tag: A word or phrase preceded by a hash mark (#), used within a message to…

Selling nurturing not coffee

What are you selling?

What are you selling? In a presentation by #Mark Bouris today, he re-enforced my strong belief that creating a business around your purpose is more important that your product. He talked about acquiring the taste of coffee and tea – bitter on the tongue but sweet on the provoking memories of nurturing brought about by…

Using personality profiling to improve networking

Personality Profiling for Networking

Personality Profiling for Networking There are many different ways to assess the personality types of  your potential customers / leads / networks.  At some stage most of us have taken some sort of personality assessment.  The most common formal tools are #DISC and #Myers Briggs, but you know Marie Claire and Cleo can’t be that…