The chief changemaker of Purple Pyjamas. She loves small business, big business and everything in between. She helps people solve problems through supporting them through change. She is an advocate for balance which is why yoga, walking, belly to belly conversation, good food and wine are non-negotiable parts of her life.

crowd funding

Is Crowdfunding an option for your business?

There are many ways to fund your start-up – your own funds, re-investing profits, traditional borrowing, loans for mates and crowdfunding. Crowdfunding is a way of financing your business through donations of money from the public.  Crowdfunding is accelerating angel investing as it’s a way of helping a broader base of investors to back companies…

The real cost of employing someone

The hidden costs of employing someone

Congratulations – your business has grown and you are ready to take on your first employee. You have a steady cash flow and your profit margins indicate you can afford to pay someone around $25 per hour to help you out. Stop! $25 per hour could be more than it seems! Before employing someone you…

how to write a media release

How to Write a Media Release

Public Relations is about finding ways to get your message out the public through journalists. Getting ‘free’ media coverage for your business / concept / social enterprise can help you reach your target market in a form that people generally feel is more credible than advertising or other promotional activities. While I advocate employing specialists for…

Is your data as old as the dinosaurs?

Is your data antiquated?

Last month I talked about how good it felt to clean-up my inbox and email systems. By going crazy with the delete button, using files and rules I have maintained a very healthy inbox. Now my attention has turned to the data I hold and manage. Not only mine but some of the clients who…